TOURISM IS EVERYBODY'S BUSINESS
By OWEN TALO
TOURISM is poised to be the next leading industry to drive the national economy by bringing more economic activities, generate revenue, provide employment and more importantly, play an important role in our economic growth.
Recently local journalists attended a weeklong workshop to learn more about the economics of tourism.
Director of tourism in the Ministry of Culture and Tourism Barney Sivoro highlighted that tourism is a cross cutting or cross sectorial industry which means everybody needs to play their part for the industry to grow.
“The moment a tourist arrives at the airport, a taxi that transports the tourist gets paid for taking him to his hotel,” Sivoro said.
“At the hotel
there are staff waiting for him including those who prepare his room down to
those who cook food for the guest, the chefs, and those waiters at the hotel
restaurant, those barmen and women who serve him the drinks,” he added.
“At the kitchen there are fresh farm products (fruits, vegetables, fish (seafood) and eggs that are sourced from our local farmers and local fishermen. Not forgetting the cleaners, the electricians, the plumbers, those who work in the office and front office in the hotel - all have a job because of the tourist.”
Ender Rence, owner of inbound tour operators Imperial Travel Service, strongly empathised
that operators providing transport service to tourists visiting all the
attraction sites also play a vital role in the tourism industry.
Rence said Solomon Islands tourism industry could be termed as a “fail industry” because the government and its stakeholders are not doing enough.
“Our situation with the tourism industry in Solomon Islands is, it is disintegrated,” Rence argued.
“That’s because
we failed to work together,” she added.
Ender Rence of Imperial Travel Services |
She said despite the challenges the government and its stakeholders in the tourism sector are experiencing, Solomon Islands can perform better if we work together to grow the industry.
Rence also challenged journalists attending the training to search for and
publish tourism stories.
“The media plays
a crucial role because it is the breathe and life of tourism industry in
Solomon Islands.”
Other workshop presenters highlighted the role media plays as an equally important partner in driving economic growth through the dissemination of information and success stories about tourism in Solomon Islands.
Comments
Post a Comment